Introducing our new product line Formula 18!
We want our client’s hair to look flawless. In the last couple of months we have brought in a lot of new products, and we want to tell you all about them!
WHAT IS FORMULA 18?
FORMULA 18™ is a chemically resilient material that ionically binds to the hair’s cuticle and offers long-term protection from harsh hair color, free radicals, peroxides, and environmental stressors. Damaged hair has a raised cuticle, while healthy hair has a smooth, closed cuticle. FORMULA 18™ penetrates between uplifted scales in the cuticle to create a stapling type effect with a smoother, healthier appearance. FORMULA 18™ is a blend that creates a highly effective hybrid biopolymer to aid in reducing and fixing damage done to the cuticle while simultaneously strengthening the hair fiber.
Chemically resilient material that ionically binds to hair cuticles and offers long-term protection from harsh hair bleaches, free radicals, and peroxides
he cationic charge of formula 18™ attracts to anionic porous hair
Creates a scaffolding like matrix to support hair while still allowing in small molecules for hair bleach and color
Penetrates between uplifted scales in the hair cuticle to create a smoothing effect
HOW DOES FORMULA 18 WORK?
Cystine within the PEA PEPTIDE, RESURRECTION PLANT, and TAMARIND links with the sulfur atom to create or rejoin broken disulfide bonds. When disulfide bonds are reformed it will leave hair looking manageable and healthy.
Locks in moisture, eliminates frizz and detangles the hair with no product build up.
This hydrating shampoo is designed to lock in moisture, eliminate frizz and detangle your hair without any product build up. It contains gentle pH balanced cleansers that guarantee longer lasting color.
This lightweight conditioning formula detangles and protects your hair while giving it moisture.
This lightweight, conditioning formula will hydrate, detangle and protect your hair. It will leave it feeling softer and smoother while giving it the moisture it craves.
This intense moisturizing treatment instantly repairs the hair.
This intense moisturizing treatment instantly repairs the hair. Enhancing the strength and durability, leaving the hair incredibly smooth and soft.
Leave in Conditioner
Detangles hair, eliminates frizz and adds shine. Can be used as a leave-in or rinse out.
This Formula18 infused Leave In Conditioner gives hair added moisture, strength and manageability. It detangles, eliminates frizz and adds shine. Leave-in or rinse out it will always keep your hair under control.