What is keratin?
Keratin is a protein and the major component in skin, hair and nails; in fact, the hair is mainly comprised of keratin-associated proteins. Keratin acts both as an external protective protein in the cuticle (the outer layers of a hair strand) and as an internal structural protein in the cortex (the inner core of the hair that helps determine its strength).
Keratin is depleted when hair is damaged physically, chemically and/or from environmental factors, such as the sun. This keratin loss exposes the hair’s cortex, making it susceptible to additional damage, and causes porous spots to develop—much like potholes in a road. Replenishing lost keratin helps to correct porosity and smooth the hair’s surface. It restores strength and elasticity, giving the hair a more youthful, healthy appearance.
What is unique about Keratin Complex Smoothing Therapy?
The innovative technology in our Smoothing Therapy treatments binds keratin to the hair. This process helps prevent humidity from penetrating the hair, thus locking out frizz. In addition, Keratin Complex Color Therapy incorporates this signature keratin technology into the hair-coloring process, which helps to make the hair stronger and smoother as it undergoes a color transformation.
Straightening vs. Smoothing
Keratin Complex Smoothing Therapy is different. Conventional straighteners or relaxers may break the protein bonds within the hair’s structure, causing each strand to reform into a permanently straight shape.
Keratin Complex’s revolutionary technology does not break the hair’s bonds, instead delivering the versatility of smoother, healthier-looking hair that can be styled wavy or straight as desired.
Keratin Complex’s signature keratin works effectively on all hair types. Our unique Smoothing Therapy treatments contain high concentrations of keratin that penetrate throughout the hair structure, and then are sealed within the cortex to repair damage.
There is a 72-hour waiting period meaning you can’t wash or style your hair for 3 days. This might seem like an eternity to some but the results will last for up 5 months with the right care and patience.
The Keratin Express has an 8-hour waiting period and result can last for up to 5 weeks.
Here at BLO we are a multifaceted team, we offer makeup services as well as sell cosmetic from our line, Frankie Rose. We carry foundation, concealer, lip sticks, blushes, eyeshadow, lashes, you name it!
This formula is a long lasting matte finish foundation with instant Coverage! Instant Confidence! Full Extended coverage that’s silky and lightweight!
Perfect for any skin type whether that be dry, sensitive, combination or oily. It is a medium coverage foundation, but it is also very buildable if you want full coverage. This foundation is great for covering any break outs or blemishes and will leave a flawless finish. It’s hydrating, lightweight, and breathable, and is for all skin types.
Find the perfect color match for your skin tone with one of our ten gorgeous shades:
China Silk– neutral yellow undertone
Angel– warm pink undertones
Neutral- equal parts warm/cool undertones (NEW: a combination of two of our most popular shades “vintage” & “olive”)
Vintage- neutral/warm undertones
Olive– a true “olive” with cool, yellow undertones
Oatmeal Blend– neutral warm undertones
Cappuccino– neutral undertones
Caramel– neutral cool undertones
Medium Deep– cool undertone
Coco Beauty– neutral/warm undertones]
How to use: Use 1-2 pumps for light to medium coverage, or build it up to achieve your desired look. For the smoothest application, use our PRO Foundation Brush.
Even out your skin tone, reduce shine, and get the coverage you’ve been searching for!
Our powder foundation will become your new obsession. This fine powder is great for all skin types: dry, sensitive, combination, normal or oily. It goes on like traditional powder but gives buildable coverage like foundation, perfect for evening out your skin tone, reducing shine, minimizing the visibility of pores, and covering imperfections.
The lightweight texture allows it to glide on effortlessly and leave you feeling completely comfortable in your own skin. You can use it alone, or in combination with our liquid foundation for a flawless complexion. Whichever you choose, there won’t be any heavy, greasy, or cakey feeling…just pure satiny perfection!
Select from 12 gorgeous shades:
How to use: Apply sparingly on face over our Matte Perfection Foundation to set your makeup in place, or use it alone using our PRO Powder Brush to build it up for full coverage.
Get Flawless and Get Addicted… to Prime Addiction!
What it is: An addictive, lightweight, silicone-based face primer that will prep, prime, and perfect your skin!
What does it do: This rich face primer nourishes, moisturizes and softens your skin, creating a protective layer that enhances your skin’s texture and preps it for makeup application. Our face primer glides on smoothly, minimizes pores and fills in fine lines for a matte (perfect for oily skin), flawless and perfectly airbrushed finish that will keep you looking radiant from day to night!
How to Use: Using your fingertips, apply a dime size amount of face primer to clean, moisturized skin. It can be worn alone or under your foundation. However, for ultimate complexion perfection, we suggest using it after applying moisturizer and before applying foundation.
Our lil’ secret is our best kept secret!
What it is: A creamy, luxurious concealer that hides imperfections for a softer, smoother complexion.
What it does: Our secret is out! With this concealer, you’ll blur the appearance of fine lines, dark circles and any signs of fatigue. It blends easily and stays in place all day for full, natural looking coverage.
Available in 10 flattering tones:
Angelic– Neutral undertones
Fresh– Neutral color with a slight pink undertone
Neutral– Neutral color with a slight warm undertone
Chai– Medium Peachy undertones
Ginger– Medium neutral color with olive undertones
Java– Medium color with neutral undertone
Toffee– Darker neutral color with golden warm undertones
Truffle– Darker neutral color with warm undertones
Macchiato– Dark Neutral color with cooler undertones
Yellow- Yellow color for correcting discoloration and dark circles
How to Use: Use the concealer wand to gently apply a few dabs of concealer under the eye or any other blemish or problem area. To spread, use your fingers, or for best results, use our PRO Concealer Brush.
(Images of products and text is credited to Frankierosecosmetics.com except for images of product swatched on arms)
To help you care for your hair and keep it as gorgeous as possible, we’ve pulled together a list of the best tips for caring for your beautiful blonde locks.
**All the products mentioned in this article are available at our Salon 🙂
Choosing a shampoo and conditioner: As a blonde, you should be gentle and wash your hair less, twice a week ideally. When it comes to choosing a shampoo and conditioner, look for formulas designed specifically for maintaining and protecting your color. Always avoid anything harsh or stripping and opt for sulfate-free products, this goes for any hair type. To maintain your tone and keep your color from turning brassy, look for purple shampoos that aren’t overly clarifying. Our Kevin Murphy Blonde Angel Rinse is the perfect purple shampoo, it will refresh blonde tones, enhance color, brighten, and restore shine.
For days that you aren’t washing your hair with purple shampoo, our NOUNOU shampoo and conditioner is highly recommended by our stylists. This is a nourishing shampoo for highly processed or brittle hair…and it smells AMAZING!
Another one of our top selling product is our MINU shampoo and conditioner, this is an illuminating protective shampoo for colored hair, perfect for your beautiful hair. This is also perfect for the days you aren’t using your purple shampoo.
Keeping it hydrated: If you’re not a natural blonde it generally means your hair is damaged and dehydrated, in other words extremely thirsty! You’ve got to nourish it daily with a leave in-treatment like our MOMO hair potion that will repair and hydrate thirsty hair.
Another great product for dehydrated hair is our OI All in One Milk Oil. This multi-benefit oil is for all hair types and adds shine, softness, silkiness, controls frizz, moisturizes a great detangle, heat protectant, and gives body without weighing down.
Protecting it from heat: Hot tools aren’t good for any color hair, but they’re especially damaging to blonde hair. But since you’re probably going to style your hair regardless, it’s essential to minimize the damage. Take extra precaution with heat styling because blonde hair is essentially more dried out to begin with. Lay off the blow dryer every now and again and let your hair air dry, but if you must use heat tools, our stylist recommend that you try a heat protecting spray like our MELU hair shield that shields your hair from damage.
Keeping it safe from water: It is summer time, and avoiding the pool is next to impossible. As blondes, we’re paranoid every dip into the pool is going to turn our beautiful blonde hair into an unpleasant shade of greenL. This is definitely a risk but there’s a lot you can do to guard your hair against this. Wearing a swimming cap is the ultimate shield, but lets be realistic, most of us won’t do this. To fight the chemicals before and after you swim, you have to apply either conditioner or water (natural like a water bottle) to create a barrier between chlorine or slat water. After you are done swimming make sure to wash your hair as soon as possible to get off any of the residue chemicals or salt water from your hair.
Masks: Mask are your best friend! Especially those that are formulated for colored hair. Try using one at least once a week. Our MINU hair mask is formulated for colored hair, all you have to do is leave it in for 10-15 minutes and voilà!
Our stylist also recommend the NOUNOU hair mask. It is a nourishing repainting mask for highly processed or brittle hair. This stuff is awesooome…just sayin’.
Styling: Find a dry shampoo that works for you, like Davines Hair Refresh this will help you out on the days that you aren’t washing your hair. This dry shampoo makes your hair look and feel like brand new without leaving a powdery finish (this stuff smells amazing btw). Refreshing your hair without shampooing will help keep the color for longer. One of my favorite ways to use dry shampoo to give my hair a little bit of volume is to spray it almost like hairspray starting at the roots and then spraying all over :).
Another great tip from our stylist is to get regular trims. With your hair being constantly bleached, it is more prone to breakage. Blow dry on the cooler setting, especially if you have to blow dry every day. This will help with some major damage that hot air can cause. Use Davines Volume Boosting Mouse for a long lasting blow out that will hydrate hair without weighing it down.
For a beachy look adding Davines Sea Salt Spray to your blonde locks will help give texture and bring out any natural curls your hair might have. This spray adds volume, lifts, and does not have a sticky residue that will make your hair hard or crunchy.
When you are done blow drying your hair or styling according to your preference, we recommend using Davines Invisible No Gas Spray. This hair spray gives a natural soft brushable hold while leaving the hair with a touchable finish it is humidity resistant with a flexible hold. This is the perfect hair spray for achieving beautiful tousled looks.
Whether you are going out for a swing or headed to the beach, Davines is our must go to brand for styling, protecting, and caring for your beautiful hair.
Who knew being a blonde would be this hard…